Project Description
The Great Tree
in Piazza Gae Aulenti
Deco Show
Place: Milano
Client: Esselunga
Christmas 2016
To make the magic of Christmas come alive in one of the most modern and suggestive squares in Milan, we placed an impressive tree measuring about 13 meters high and richly decorated with white-cream baubles and thousands of lights.
This luminous event is sponsored by Esselunga. Throughout the Christmas period, the area will be set up, decorated and hosting events and displays.
The tree required the use of a specialised team to assemble it and all its fittings and the assembling lasted all night long. Two cranes with mechanical arms were used to facilitate the manoeuvring in the square.
